Since my Freight Broker Training business is internet-based, I have to do a lot of work in finding how to reach as many people with as little time, effort and cost as possible. It's not easy but it's enjoyable - for the most part.
As with any type of "search", things can get frustrating especially if you can't find enough quality information. I say "quality" because after all the "fluff" you need to be provided not only the "benefits" of what you are investigating but also the "features". You want to know just what the heck you would be buying.
Every day I get emails sent to me (usually by some type of invitation) and the cost of what they are selling might run anywhere from $13.97 (like today) to over $50,000. Naturally, I'm looking more for something inbetween because with a cheap product there are usually more solicitations for more expensive options. And with a real expensive product, I'm just not quite ready to shell out $50,000.
This is why I try to give a full disclosure on my website. Yes, that means you need to read more information and that means you need to spend more time evaluating and comparing my information to whatever else is out there. But for those who take the time and effort to read the whole enchilada, they get a pretty good idea about what is available from us and how much it costs.
At this time in our shaky economy (that's putting it nicely), you can still start a new business. In fact, many people WILL start a new venture and they will actually have more of a chance to create wild success IF they are properly prepared - mentally, strategically and financially.
There are some who have a burning desire to start their own freight brokerage but they don't have the start up costs (less than $3,000 in many cases including training) and they don't have the capital to carry them until they get established. My heart goes out to them because I know a lot of these people could be wildly successful as well - but right now they are just down on their luck.
All I can say is, don't give up your dream. If sudden "tragedy" can strike, so can sudden "opportunity". So, don't give up, and keep on getting prepared. Like the saying of an old car salesman on TV used to be back in my hometown - "Something GOOD is going to happen to you today". He ended every sales pitch with these words and I never forgot them.
Recent Comments