I train a lot of individuals that happen to own trucks. When I talk about giving proper recognition to drivers that do well for you, these individuals quickly identify with this.
As a broker, you may have any number of drivers that are busting their butts off for you. Why? Because they are dedicated professionals and they take pride in the quality of their work.
If you are not rewarding these drivers or at least giving some recognition, you are missing the boat (or the truck?).
You can monitor your drivers on whatever you think is important: on-time pick-ups and deliverys, call-ins when loaded and when empty, following instructions, being available, evidence of working proactively, etc., etc. Maybe some type of cash bonus would be in order.
Treat yourself by treating your drivers. Both you and the driver will benefit.
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