Did you know that many thousands of shippers are seeking good freight brokers right now. Some individuals forget this, especially the new ones. The new ones sometimes think, "How can I compete? Why would a shipper be trying to recruit me?"
These are fair questions but the fact is, shippers need you every bit as much as you need them. Here is why.
There has been a shortage of drivers for some time and it will continue into the future. It may be difficult to find a truck where you want them and when you want them. This is why the broker is so valuable. Do you think SHIPPERS want to spend all day looking for trucks when they can get YOU to do it?
In my training, we look at both sides of the coin: getting good paying shippers and finding reliable truckers. Both are not a piece of cake so you want to take BOTH into consideration when you begin your brokering.
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