I sometimes think that if a person can poke their phone dial with a finger or punch one time for a speed dial that they can broker freight. Well, yes, you'll be making a lot of phone calls however way you choose.
But freight broker has other dimensions. You may be good on the phone - and this IS a people business usually over the phone and Internet. But here are some other facets of the business that you need to master:
- Collecting information from shippers and carriers other than just taking the order and dispatching the truck,
- Recording all your load activity - shippers, carriers and lanes,
- Analyzing all your load activity so you can separate the winners from the losers,
- Managing your cash flow while growing the business,
- Having several strategies to continuously find customers and carriers,
- Taking care of the invoicing and making payments on time,
- Creating the necessary forms that will help you run and monitor your business,
- Using good people skills with those that work well with you,
- Recording your financial activity and analyzing the same,
- Using technology the right way,
- And the list goes on and on and on and on .....
Don't get locked in with the idea that freight brokering is simple. The concept is simple, the reality is not.