Years ago, I spent a lot of time analyzing stocks. At one time, I had over 40 specific items that I looked at to try and identify a stock that was on its way up. Out of the 40 or so items, I narrowed my focus to probably about fifteen.
These important items were benchmarks against which I analyzed the stock in its historic framework and I also compared a company's benchmarks with other companies in the same industry. The time and effort paid off.
Nearly every successful business owner has his or her focal points or benchmarks that are used to determine how they are progressing. The gross profit margin is one of the four benchmarks that, in my opinion, is important.
The gross profit margin is a percentage of what profit you have after you pay the truck divided by what the shipper is paying. Thus, if the shipper is paying you $1,500 for a load and if you have a $225 profit after paying the truck, your profit margin is 15% ($225/$1,500).
We go into detail on these and other benchmarks in our training. Further, we have benchmarks to evaluate truckers as well.
If you don't have benchmarks to monitor your progress, you are just winging it. To learn more about the various training programs, click here to see some of the topics that are covered: http://www.atexfreightbrokertraining.com/programtopics0905.shtml









Recent Comments
– Part VI