There are several important points that need to be made concerning freight brokers and truckers.
First, many truckers think that just because they are in trucking, they can easily become a freight broker. While this may be true for some, it is not industry-wide. Trucking and freight brokering are related in some ways; but in others, trucking and freight brokering are completely different.
Every so often a trucker will call me and say, "John, I have been in trucking for 15 years and deal with freight brokers. But I really don't know what they do or how they go about their business".
The smart truckers who want to supplement their trucking business by becoming a freight broker realize that they will have to learn some new stuff.
Second, as a freight broker, getting customers is one thing; finding trucks is another. Truck capacity is low. It is sometimes hard to find a truck when you want them and where you want them.
Smart freight brokers will put as much time and effort in locating available trucks as they do in finding customers. The best way to attract trucks, of course, is to offer loads that pay well. Many, if not most, truckers will go anywhere if they are getting good rates.
So, find good paying loads, yes. But strike out in other ways to get set up with as many truckers as you can.
Check out the follow article to learn how freight brokers work proactively. Go to: http://atexfrei.ipower.com/proactive.shtml
Comments