One of the first items I talk about as training begins is to learn how to focus. By this I don't mean you need to specialize in one certain type of commodity or to use one type of trailer whether it's a reefer, flat bed or dry van.
What I mean is know what to NOT use. For example, don't waste your time working with LTL shippers. There is good money to be made through LTL but most beginning brokers don't have the network of shippers or carriers to make this work. Plus, the pricing structure is completely different than with full truck loads.
Knowing what to stay away from will help you focus on what you need to focus on. And that is, focus on full truck loads.
Thank you for this interesting content. Your views have given me cause to reconsider some of my preconceived notions.
Posted by: Heavy Equipment Shipping | February 01, 2012 at 01:22 AM
Full truck loads where are they? My experience thus far has been somewhat negative in finding any type of truck loads, calling on the shippers and getting nowhere but "I'will get back to you or keep calling I may have something later on." John, the hard one for me is breaking the truck load barrier. Your method using the census has merit in that you are working in area where very few brokers are and that has some comfort but the load in spite of all of your methods is still elusive. All I can say is keep pushing because I have a feeling that this is a good business as will all businesses it has it's loose ends.
Posted by: Joseph | September 25, 2010 at 05:05 AM