John Thomas on Freight Brokering

About 90 Days Left Until Next Year

This is the time of year when we all start to wonder where 2009
went.

Doesn't it always seem like the year went by a lot faster than
you thought?

2009 is nearly three fourths gone. The year's turning the
corner from summer into fall. Holidays are just around
the corner.

Not much time left.

I have a couple of questions for you:
How are things working out for you? Are they going as fast
and big as you'd hoped?

You might be interested in making a career change and
doing it as cheaply as possible without putting out a
lot of money Something REAL but something affordable.

I have a web page that illustrates a simple plan that can work
a small miracle for you - a way to turn 2009 into a very happy
and exciting ending.

This web page will explain how you can go from nothing to
having your very own freight brokerage in about 30 days.
The training fee is less than $1,000.00.

The materials for this Home Study Course include the
training manual, over 30 handouts, video presentations,
downloadable audio, and some support.

The materials are the result of nearly 1 1/2 years of research
and updating the previous, older materials.

By getting your broker authority, learning about the procedures
and processes in freight brokering and then making the changes
in your life to put these into action - it's dynamite.

There is no cost or obligation to view this web page and the
other parts as well.

So if you want to see a major change before the end of the
year you are invited to this no-charge resource today.

You can discover for yourself how to trigger quick changes
in your business and your life. Go to:

http://atexfrei.ipower.com/AtexFBTrngMiniCourse.html

Can You Follow Through?

Can you imagine a golfer bringing his club to an abrupt halt after hitting the ball? Can you imagine a football player running with the ball, wide open with no one around - and then all of a sudden he starts to jog over to the sidelines for a gulp of gator aide?

Of course not. Hours of practice and drills force a player to learn how to "follow through".

Just this morning, I was eating breakfast in a local restaurant and watching a movie on the overhead TV. It was a GOOD movie. But I only saw a few minutes of it. I thought to myself, with my busy schedule up until now, I have been able to watch about 5,000 beginnings of various movies, about 5,000 middle parts and about 5,000 movie endings.

But it has been YEARS since I have sat down to watch an ENTIRE move.

Why? Because I did not "follow through". However, I DO follow through on the freight broker training and the way we have it set up, we show YOU how to follow through. You don't want to get started and then side tracked. We not only show you how, we give you various exercises that will encourage you to always follow through.

Well, back to another movie now - or the end of it, I think.

What Happens When Demand Outstrips Supply?

I read an interesting article the other day and I'll be putting together some type of report on it. The article states that when the economy rebounds, "there won't be enough capacity to move the world's goods around".

The article raises some questions that need to be explored. Is it the fact that our infrastructure (roads, highways, railways, etc.) are in short supply? Or is it the fact that there will be a shortage of drivers and other operators to move the goods? Where exactly is the problem and how will that affect rates and costs?

Stay tuned to this blog for more information in my upcoming report on the impending freight and transportation gridlock.

Are You the Type to Do Some Serious Research?

I get a ton of emails and many phone calls. Everyone is looking for information. But there are basically two types of seekers.

• There is the type that reads everything they can get their hands on, and
• There is the type that grabs the phone or shoots an email without having done any research

Because I only have so much time in any one particular day, I pay more attention to those who have already done their homework BEFORE calling or emailing.

My website and my blog both contain a ton of free information and some other low-cost products. Many people, and most of my clients, come to me with "good" questions because they have done some research before hand.

If you have a simple routine question, you most likely will find the answer on the website or blog. I know it takes time, but if you are serious at all, you will take the time and make the effort to learn what is easily available.

Are You Using Short Trucks?

Every now and then, I get a calls from truck drivers who are driving short trucks - 26 footers or something similar. One recent caller is trying to find more loads for himself.

Well, the loading boards are going to be dealing mostly with semi trucks - 48 and 53 footers. I don't know where a person goes to get loads for the shorter trucks.

I don't know if those running hot shots or doing expediting would be knowledgeable about where to go to find loads - but they must.

Do YOU have any experience in short trucks? Are you having problems finding loads?

Consider This .....

As advertised on our Home Study course, you receive the training manual (detailed and comprehensive), the handouts, the videos AND audio mp3s with about 3 hours of content.

These audio mp3s can be downloaded to your mobile mp3, they can be burned to a CD and played in your vehicle or on some CD players or they can be listened to through your computer.

You can be reading the manual and listening to the audio portion at the same time on your computer, if you choose. The audio portion pretty much follows the training manual.

You won't find any value greater than what you have right here. Check it out at:http://atexfrei.ipower.com/AtexFBTrngMiniCourse.html

"Success Strategies to Build Massive Income .... "

Hey, take a look over on the right hand side. It's my new eBook, "Success Strategies to Build Massive Income As a Freight Broker". This might be the most important publication yet. Enjoy.

Sometimes It's Tough Getting Trained

I've got several clients who either work during the day or they are still driving trucks with all sorts of weird schedules. Sometimes they have to cancel without much notice. Sometimes they get some time available without much notice.

And, you know what?

We just keep plugging away, taking small bites. They know they can train during most evenings as well as during the day time.

Eventually, they will finish the formal part of the training. Then when they are ready to really sink their teeth into brokering, they will review my materials and then call me for whatever support they need.

This is the way it's been working for six years now and it's working. It isn't always easy, but these people are slowly pursuing their dream of becoming a freight broker and they are not letting their busy schedule stop them.

Are You Simplifying This ..... ?

Time and time again I find people who think they can just go to the loading boards and find all the loads they want. Well, if you are in trucking, yes, this is the way you would do it.

But you are a freight broker.

About the only loads posted on the loading boards are being posted by other freight brokers. You don't want to go to them for loads --- you want to go directly to the shippers and get your own loads.

Then other people tell me about at least one other loading board where shippers post their loads. But, guess what? The loads are usually priced to go directly the carriers. You would have trouble finding a decent profit for yourself and still able to pay a competitive rate to the truck.

The basic problem here is that many people think this business is just a snap --- a piece of cake.

Not too many things in life are a snap. And you are just being ignorant or deluding yourself if you think you can find loads from these loading boards much like picking apples off the tree. It just doesn't work that way.

My point is, you had better get prepared to search for shippers --- you own customers. Sometimes it's a painful journey. But that's the only way you want it because if it were easy, you'd find this industry more cluttered and competitive than it already is.

You need to develop success strategies for success that you and only you know how to use. We can help.

How Sharp Are Your Marketing Skills?

I witnessed one of the best marketing efforts just this past July that I will never forget. This really blew my mind.

We are driving in Chihuahua City on our way to Puerto Vallarte. We are driving on a 4-lane highway but it's not real busy. All of a sudden as I turned a curve, I see about 6 orange-colored cones set up in the middle of the road. You know, the type that construction workers use.

Then, behind the cones we saw someone and as we got closer, we saw it was a man in a wheel chair! He had a hat ready to take donations as everyone was slowing down because of the orange cones. We almost died laughing and I thought, I need this guy to be my marketing manager. It was a brilliant move.

"Creative marketing" is probably one of the most important items that will propel your business.

1. you first want to attract attention (the orange cones),
2. you want to make it easy for your potential customer to engage you (getting them to slow down after they spot the orange cones), and
3. you want to make it easy for the customer to give you their money (the hat ready to collect donations).

Maybe it's not this simple - but maybe it is.

As you broker freight, you might think about these three principles. You will want to make various efforts at marketing your services. Then, monitor what works and develop it fully.