John Thomas on Freight Brokering

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John
Atex Freight Broker Training, Inc.
El Paso, TX

Freight Brokering: Sales Versus Research

For most of my professional life, I have been a research nut. It began with accounting and then doing some investment research and analysis involving numbers and percentages.

It eventually went on to include research for business start ups as I began servicing small business clients many years ago. You know - where do you go to get information on licenses, marketing, accounting, etc.

Freight brokering was the first venture I ran across that was sort of different. Yes, you are in a sales position as you work with customers. But, you don't have to "sell yourself" in the traditional sense.

Here is my take on it and this is what I stress in our training. You do not have to possess a lot of sales "skills" as much as you need to possess a sales "mentality". A sales mentality will keep you going when others give up.

I believe your road to success will be better served in becoming a "research hound" rather than spending a lot of time and money on your sales skills. If you can work smart to search and identify customers who are ready, willing and able to work with you - you automatically lessen the pressure in being a "sales" person.

In our training, we do just that - we help you become a research hound that will help you go where others are not going. It will help you uncover customers who are not being called by every freight broker in the country.

And when you latch on to these types of customers, believe me, THEY will be pursuing YOU rather than your having to go through all sorts of sales hoopla.

Join us soon in getting properly prepared. Go to our home page and read it word-for-word. See for yourself how you can fit this business opportunity in your life. Go to: http:www.atexfreightbrokertraining.com

Freight Broker Training: A Lot of People Are Jumping on This

There will always be people getting into freight brokering. Some make it, some don't. Most that don't make it are trying to do it on their own. Sort of like me doing a computerized or mechanical check under my car hood. Ha! What a joke that would be.

But here is something to think about.

Obama's stimulus package is far reaching. I don't know much about it other than a whole bunch of money is going to go somewhere. I have heard that a lot of money won't even come close to "stimulating" anything let alone the economy.

But .....

There may be some money going to universities and the like for grants to those who want to start a new career. Check with your local university, college, state government or other economic development office to see what they might have for YOU.

Most of the grant money is given without the requirement for repayment. The government believes that if the grant money puts a person "on the payroll" or makes them self-sufficient, that will keep the government from doling out more later on in the form of welfare.

So, check it out. Those who jump on this and do their homework may be pleasantly surprised. And, good luck!

Freight Broker or Broker Agent: Which Is Easier?

In a recent email, I mentioned that many people want to start as a broker agent rather than as a fully self employed freight broker. Most people understand that, either way, they have their work cut out for them.

But here is something to consider. Working as a broker agent means that you will be working under the authority of another freight broker. So instead of having to deal just with shippers and carriers as freight brokers do, you have to learn how to deal with the freight broker you are working under.

It can get complicated because you have to learn what they will expect from you and what you can expect from them. This takes some research and asking the right questions.

In our broker agent training, we provide the contact information for 3-4 freight brokers who are seeking agents. We also provide a list of questions that you will use to interview these potential "employers" with. These questions are not exhaustive and we encourage clients to come up with their own questions as well.

So, yes, as a freight broker you will be responsible for invoicing shippers and paying the trucks on time - no easy task at times. But you do not have to deal or negotiate with agents unless, of course, you choose to do so.

Freight Broker Training in All 48 States?

I am just shy on a couple of states of having trained clients from each of the 48 states. I think I am missing South Dakota, Delaware and Vermont.

I want to complete the map. If you live in one of these states, I need YOU. Or maybe you know of a friend or relative in one of these states.

I have done some training with a couple of overseas' clients and a number from Canada. And, I get a lot from California, Texas, Florida, the West Coast, the southeast, the eastern sea board as well as all over the midwest. But, please, I need someone from South Dakota, Delaware and Vermont.

I absolutely love South Dakota and Vermont even though they are as different as day and night. I don't have much recollection of traveling much in Delaware, however. But I will someday.

In the meantime, someone help me get at least one client from each of the missing states.

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Have a great week!
John