There are a number of things it takes to succeed in the freight broker business but I would like to focus on two. The first one is "persuasion" and the second is "determination". The art and science of persuasion has built fortunes for many individuals. Likewise for determination.
In freight brokering, you don't necessarily need to be so gifted. Persuasion in freight brokering means presenting yourself to the customer in such a knowledgeable and profession way that your chances of getting work are greatly increased.
In regard to determination, you have to "see things through" to the end. This is assuming you are properly prepared and you know what you need to do and how and when to do it.
I'll never forget an incident where I witnessed both persuasion and determination. It happened at an outdoor musical event where individuals could dance if they wanted to. I was watching a beautiful young lady sipping on a coke. (Why not?) She was nicely dressed in a beautiful white blouse and skirt.
Along strolled a man - he actually looked like he just woke up from sleeping on the sidewalk. He was rough and unshaven with his hair and clothes all messed up. I watched him as he stood in front of this young lady - both enjoying the music. After 20 minutes or so, he began to move around doing a little dance by himself. His casual glances to the young lady eventually ended up with him doing a little dance in front of her - and beckoning for her to join him. This went on for more than 20 minutes.
All of a sudden I looked back at the two of them and there she was - she was dancing with this dude!!! I was utterly shocked. This guy knew what he was doing. He didn't push himself on her. He just presented himself in a manner that eventually persuaded her to join him. And he didn't give up.
If anyone would have told this young lady prior to the musical that she would be dancing with a street bum, she would have dismissed them as being crazy.
The power of persuasion and determination can be seen in many ways and if this dude would have cleaned up his act and gotten a job in business - he, too, may have reaped untold profits.
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