Freight brokering is just like driving a car or a truck. You keep your eyes on the road BUT you check the mirrors to the left, to the right and right in front of your face.
You can take your eyes off of the road but not for long. So, you need to give some quick glances when you check your mirrors.
So, in freight brokering you want to focus on building a list of customers and carriers which is the same thing as keeping your eyes on the road. It is the most pressing job you have.
As you get more comfortable in freight brokering, you can take a look at some of the tools that will help you not only create but maintain what you have accomplished so far. This is much like driving where you get more comfortable at the wheel and you can glance around the mirrors to make sure everything is alright.
One tool or additional thing you can do after you get more comfortable is to have a part time person come in to make prospecting phone calls. They don't need to know all the details of brokering to do this. Use them to just identify shippers who use freight brokers.
It's just one more thing that will help you keep your eyes on the road. Let them check your mirrors, so to speak.
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